Madison Reed, the prestige beauty brand revolutionizing the hair color industry, today announced that The Great Cover Up Root Touch Up + Brow Filler has won a 2026 Allure Best of Beauty Award, marking its fifth consecutive Best of Beauty win.

The recognition further cements Madison Reed’s leadership in gray hair coverage and root touch-up and its commitment to delivering prestige, salon-quality hair color through its omni-channel business. From a comprehensive portfolio of at-home hair color and root touch-up solutions to services with licensed professional colorists at 99 Madison Reed Hair Color Bars nationwide, Madison Reed gives women the freedom to color their hair how they want, where they want.

“We created Madison Reed to change the way women experience hair color, giving them high-performing solutions that deliver beautiful results and the confidence that comes with it,” said Amy Errett, Founder and CEO of Madison Reed. “To have The Great Cover Up recognized by Allure year after year is an incredible validation of the product and the trust millions of women have placed in Madison Reed.”

The Great Cover Up Root Touch Up + Brow Filler is a multi-use brush-on powder that instantly covers gray roots and defines brows. Rain, sweat and pillow-proof, this temporary root touch-up provides natural-looking results and stays put until your next shampoo. It is available in six shades and includes two brushes for precise application. The Great Cover Up Root Touch Up + Brow Filler is infused with hair-loving nutrients including keratin, argan oil and ginseng root extract and formulated without ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.

About Madison Reed

Madison Reed is an award-winning, female-founded prestige hair color brand founded in 2013 by Amy Errett to change the way women experience hair color. Today, the omni-channel brand combines salon-quality hair color, innovative technology and personalized service to give women the freedom to color their hair at home or with a licensed professional colorist at a Madison Reed Hair Color Bar. Madison Reed offers 85+ shades of hair color, with Smart 8-Free formulas crafted in Italy without ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS or titanium dioxide. Madison Reed has 99 Hair Color Bars nationwide and is available at Madison-Reed.com, Ulta Beauty, Target, Walmart, Sally Beauty, Amazon and Ulta Beauty in Mexico.

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